I was educated by people who, for the most
part, design products to be mass produced. It's kind of the point of industrial
design - make something that is reproducible using efficient manufacturing and
standard materials. It's something that I have had to start thinking about professionally
- products for a mass market, a user profile which dictates aesthetics, obeying
the trends which sometimes conflict with my sensibilities. It's almost the
opposite of the factors which I consider when working on personal projects. You
give up some of your artistic control to gain the ability to design at all. Everything is standardized to allow for optimal
production and sales.
The process of designing for industrial
means of production is actually really similar to designing for DIY production.
You have to think about your reasoning behind the product: Is it going to be
useful to different people in different situations, what materials and tools
will be used to make this thing, and how much importance are you going to place
on aesthetics? You're basically doing the same thing, but for a smaller
audience. The only thing that you really lose is uniformity. Because production
is in the hands of a bunch of individuals, no two finished objects will be the
same. You have to be open to all sorts of
interpretation, success, failure, and disagreement.
Though there is something very satisfying
about seeing a factory made product of your design, surprise will rarely be a
positive reaction. Nobody ever sends instructions which, instead of a standard
pantone color, say "surprise me." In the ideal situation, you have
control over every detail and always get what you expect. But I really like
surprises and a bit of diversity as well. That is one of the reasons I share
knitting patterns here on my blog and on ravelry. Earlier this week I posted a
bunch of interpretations of the same knitting pattern. Each product
looks very different from the others, but that's the best way to cater to an audience of individuals. People create things that I
would never do, and, for the most part, they like it more than if I had only allowed them to make my version.
This must be why people continue to value handmade over machinemade.
This must be why people continue to value handmade over machinemade.
It's pretty exciting to have freedom.
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